Mission

From WWR

Our "mission" is what we're passionate about. Much of that mission is currently directed by the founder of WWR, Jim Kloss. But, noted in the mission itself, one of Jim's goals is to see if Whole Wheat Radio can function outside of his involvement as a self-sufficient independent "online collaborative wiki radio station." So several of the mission statements are rooted in that goal.

• Support independent musicians by airing their music and providing an open wiki platform for pages related to their music at no charge to musicians, fans or the general public.

• Remain a grassroots volunteer and donation-funded, non-commercial, non-grant-based, non-google-ad-based, non-hyped website and webcast where the focus is on personalized and mutual appreciation between musicians and fans and not just between "product" and "dollars."

• Involve an "open to all who contribute content" internet community in the day-to-day operations and decision making of the audio webcast and the wiki in order to foster a sense of ownership and pride and insure the healthy survival of Whole Wheat Radio beyond the involvement of the founder.

• Educate musicians about the PRO (Performing Rights Organizations) and other entities which control royalty collections from webcasts such as Whole Wheat Radio with the goal of creating a 100 percent Royalty Free webcast that benefits musicians outside the realm of financial royalties and introduces them to the power and reach of the internet while attempting to empower them rather than leach off their talents.

• Create a new paradigm of appreciation for musical creativity and discovery that prioritizes artistic expression, communication and connection within the musical community over "the biz" while at the same time demonstrating that such an organization can be run competently and with fiscal responsibility.

• Demonstrate open financial accountability by making all donation income and expense records (except names or personal information) available for online inspection by the public.

• Provide a working model for others who are interested in fostering a noncommercial, nonhyped, fiscally sustainable internet-based collaborative to support working independent musicians.